Ralph wrote the song Do The Potty Dance for Huggies, as the centerpiece of a campaign for Pull-Ups. The ad campaign included a nationally broadcast concert from the Indianapolis Children's Museum, potty training events, and online activities and potty training tips for parents of youngsters. The video for Do The Potty Dance debuted on Nickelodeon, and was featured in national TV campaigns.
The ad campaign was notable for its groundbreaking cross platform elements. For the dance itself, Ralph chose not to mimic the "potty dance" of someone who has to go, but instead incorporated steps and elements which toddlers could use in their potty training process.
The ad campaign was notable for its groundbreaking cross platform elements. For the dance itself, Ralph chose not to mimic the "potty dance" of someone who has to go, but instead incorporated steps and elements which toddlers could use in their potty training process.
