Ralph wrote the song Box Of Fun for Kellogg's Rice Krispies. The song was featured in an animated video, and the song was a part of the Childhood Is Calling ad campaign, including live appearances by those all-time rock stars Snap, Crackle, and Pop during Ralph's World's 2006 US tour of House Of Blues venues and major rock clubs like the Fillmore in San Francisco.
While researching for the song, Ralph came across the fact that the signature sounds of "Snap! Crackle! Pop!" are not translated the same in other languages. In Denmark, one says "Pif! Paf! Puff!" and Finland, "Riks! Raks! Poks!" The Germans say "Knisper! Knasper! Knosper!" and the Mexicans say "Pim! Pam! Pum!", while the French say "Cric! Crac! Croc!" You get the point! Ralph incorporated this into his song.
On a final note, we'd like to point out the long history this cereal has with rock n roll bands...
While researching for the song, Ralph came across the fact that the signature sounds of "Snap! Crackle! Pop!" are not translated the same in other languages. In Denmark, one says "Pif! Paf! Puff!" and Finland, "Riks! Raks! Poks!" The Germans say "Knisper! Knasper! Knosper!" and the Mexicans say "Pim! Pam! Pum!", while the French say "Cric! Crac! Croc!" You get the point! Ralph incorporated this into his song.
On a final note, we'd like to point out the long history this cereal has with rock n roll bands...